Are you searching for the best opt-in form plugins for the WordPress site?
Then you are in the right place.
Here are some of the best opt-in form plugins for WordPress. You can use these plugins to collect emails from your site visitors and build an email list.
For any online business, building an email list is essential. If you run an eCommerce store or a blog, an email list will help you build a community around your brand.
While growing your email list isn’t as simple as it seems, some plugins can optimize your conversions and let you grow your list more quickly.
You can choose the correct plugin for your website by going through each plugin in detail.
Best Opt-In Form Plugins for WordPress

Let us see the list of the best opt-in form plugins for WordPress websites.
OptinMonster
This is one great plugin for building an email list because it’s jam-packed with features you’ll love.
With OptinMonster, you can build forms quickly and easily with a drag-and-drop editor. With this plugin, you can create all kinds of opt-in forms, such as:
- Popup
- Slide-in
- Countdown timer
- Scroll mat
- Sticky ribbon
- Sidebar form
- Inline form
- Content locker
- Coupon wheel
- Multi-step form
By using OptinMonster, you can create highly customizable forms. Additionally, you can make them even more attractive by using MonsterEffects, which are custom animations and sound effects.
Additionally, OptinMonster offers advanced campaign triggers. Among them are exit intent, scroll trigger, inactivity sensor, timed display control, and more.
With so many options, you can trigger the display of the form at exactly the right moment to grab someone’s attention.
OptionMonster integrates with major email marketing software and helps you collect leads properly with smart tagging, lead sharing, and tracking scripts.
Best Features
The following are some of OptinMonster’s features:
- Easy drag-and-drop editing
- Mobile Editing
- 10 opt-in form types
- Animation effects
- Smart triggers
- Advanced Targeting
- Detailed reports
Price
A single site with 3,500 monthly pageviews costs $9/month. For higher page views, you can select the other plans as needed.
Check Out: Best WordPress Form Builders
Bloom
Bloom is a plugin developed by Elegant Themes for lead generation. Using this plugin, you can create different types of opt-in forms and grow your email list.
It includes 100+ pre-made templates for conversions. In terms of design, the forms are highly customizable.
Some of the opt-in forms you can design with Bloom are:
- Popup
- Slide-in
- In-line form
- Below-content form
- Widget form
- Content locker
With Bloom, you can display your forms when they’re needed by using advanced form triggers. Forms can be triggered on delay, after user scrolling, after a comment, after a purchase, or after inactivity.
Best Features
Here’s an overview of the features available in the Bloom WordPress plugin:
- Fully responsive
- 100+ pre-made templates
- Design Customization
- 6 opt-in form types
- Display triggers
- A/B testing
- Integrates with 19 email marketing tools
- Clean dashboard and reporting
Price
To use Bloom and all the other Elegant Theme products, you will need to pay $89 annually. Additionally, lifetime access is also available for a $249 one-time payment. Both plans allow you to use the plugin on unlimited websites.
Convert Pro
Convert Pro is the next best opt-in form plugin for WordPress. It was developed by Brainstorm Force, the team behind the popular Astra theme.
With Convert Pro, you can create opt-in forms for your website using a drag-and-drop editor. You can also create responsive popups and forms using the mobile editor.
Different opt-in forms can be created, such as:
- Popups
- Content locker
- Yes/No multiple choice
- Widget form
- Inline form
- Slide-in
- Sticky ribbon
With one click, you can import ready-made templates and use them straight away.
In Convert Pro, trigger options include exit intent, timed trigger, welcome trigger, after scroll, after inactivity, and after reading content.
Best Features
- Drag-and-drop editor
- Mobile editor
- Ready-made templates
- 7 opt-in form types
- Smart triggers
- A/B testing
- Multi-variant testing
- Page-level targeting
- Cookie detection
- Advanced analytics
Price
It costs $79 to use the site unlimitedly a year. For $399, you can also get a lifetime license.
Thrive Leads
Thrive Leads is an opt-in form plugin developed by Thrive Themes for WordPress. It is one of the best list-building plugins for WordPress.
You can create beautiful and conversion-focused opt-in forms for your website using the plugin’s drag-and-drop editor. Thrive Leads lets you create a variety of opt-in forms, including:
- Popup
- Sticky ribbon
- In-line form
- 2-step form
- Slide-in
- Opt-in widget
- Screen overlay
- Content locker
- Scroll mat
- Yes/No multiple-choice form
With so many options, you can build forms that effectively convert visitors into subscribers.
You don’t have to worry about connecting your software to this plugin because it integrates with major email marketing providers.
Thrive Leads also offers smart targeting, so you can show the forms to the right user at the right time.
You can also run A/B tests within the plugin so you can see which forms and designs perform better and test them against each other.
Best Features
- Drag-and-drop editor
- Responsive Editing
- Pre-built templates
- 10 opt-in form types
- Advanced Targeting
- SmartLinks
- A/B testing
- Detailed stats and reports
Price
The Thrive Suite costs $30/month and includes Thrive Leads and all other Thrive Themes plugins. It can be used on up to 25 websites.
Check Out: Free Coming Soon and Maintenance Plugins
WP Subscribe
MyThemeShop developed WP Subscribe, a simple and clean opt-in form plugin for WordPress.
A lightweight plugin that has many features can make building your email list easy. This plugin allows you to create the following types of opt-in forms:
- Popups
- Widget form
The plugin is highly customizable and comes with a variety of design options to let you customize your popups. Additionally, you can add animations to your forms to make them more engaging.
The plugin is compatible with most email marketing programs. WP Subscribe offers a wide range of popup triggers and targeting options to help you reach your intended audience.
Best Features
- Pre-made templates
- Fully responsive
- Popup triggers
- Targeting options
- Animations
- Cookie expiration
- Custom HTML/shortcode
Price
Single-site licenses start at $19 per year. You can also purchase a MyThemeShop membership for $99, which includes all of MyThemeShop’s products.
There is also a free version of WP Subscribe with limited features and functionality.
Hustle By WPMUdev
Hustle is one of the best opt-in form plugins for WordPress that is completely free to use with premium features.
As soon as you install Hustle, you’ll find that you can create basic types of opt-in forms such as sidebars, slide-ins, and pop-ups.
Not only can you create them, but you have full control over how they appear to your visitors.
There are multiple triggers, including exit intents, that help convert abandoned visitors to subscribers.
Best Features
- Ad-block resistant
- Fully Customizable Forms
- Exit Intent
- Mobile-Friendly optin forms
- Analytics
- Built-in layouts and animations
- Powerful triggers
Elementor Pro Popup Builder
Elementor is one of the most popular WordPress visual page builder plugins and Popup Builder is one of its premium features (called Widgets).
The popup builder lets you create modal popups like fly-in, fullscreen, hello bar, bottom bar, classic lightbox, slide-in, welcome mat, content lock, and anything else you can think of.
Choose from ready-made layouts from over 100 templates or create your own from scratch. Either way, Elementor Pro’s drag-and-drop design capabilities mean you can achieve brand consistency across your site and incorporate smooth entry and exit animations
Best Features
- Multiple types of pop-up opt-in forms
- 100+ stylish pre-designed pop-up templates
- Design-oriented pop-ups that are always on-brand
- Flexible, responsive layout and style controls
- Smooth entrance and exit animations
- Advanced targeting (content, device, referrer, user status)
- Precise triggers (scroll, time, exit intent)
- Easy integration with popular email marketing tools
Conclusion
That’s all about the Best Opt-in Form Plugins for WordPress.
By using these plugins, you can easily create attractive and high-converting opt-in forms and display them on your website.
Choosing the right plugin depends on your needs. If you choose any plugin from this list, make sure it meets all your requirements.